We blasted into 2021 with some pretty significant changes to our products and the overall way that customers and prospects experience DataMotion. To recap, we made it even easier to learn about, try, and buy our APIs and pre-built solutions. For example, by visiting our brand-new self-service center, you can choose from a variety of our services to try out for absolutely no charge. It doesn’t matter if you want to try our secure message center APIs for exchanging PII, PCI, or other sensitive data or try our Direct Secure Messaging APIs for exchanging electronic medical records, such as those used in telehealth, it’s all right there, in the self-service center. And we are not stopping there.
We sat down with DataMotion CEO, Bob Janacek, to discuss the reasoning behind this evolution in more detail, dive into our latest API release, and get a glimpse at where we’re headed during the rest of 2021. We’d like to provide you with a summary of our conversation.
Blasting into a New Year
As was mentioned, DataMotion evolved in a big way in 2020. The main reasoning behind this? Well, to put it simply, it was to serve our website visitors and customers better. Of course, we can go into more detail than that. This is what Bob had to say about it:
“Customer needs always evolve, and we experienced a few years of change in just the past twelve months due to the unique constraints presented by the pandemic. So it’s essential that we continue to be a trusted resource for our developer and end-user customers, giving them the tools they need to excel in the world of secure, remote digital business.
Addressing this demand meant we could benefit our customers in two ways. First, while we love talking to each of you, we understand that not everyone wants to pick up the phone and speak with our sales team, however charming and knowledgable they may be. Now, you don’t have to, you can easily learn about all of our products on our website, sign up for a free account, or test out one of our trials by yourself and only buy when you’re ready. Second, this self-service method is ideal for individuals who want to sign up for a trial outside of our normal business hours. Perhaps you’re a night owl or you live in a different time zone. You can now sign up for a trial at 3:00AM EST and immediately start testing out our products. In the past, you’d have to wait until our business hours began for a member of our team to get in touch with you.”
In summary, the main driving-factor behind the changes that we have already implemented and our roadmap for 2021, is to meet our customers and prospects needs for a simple, streamlined experience that enables them to research, try and implement tools for secure, remote digital business. So, now that we took a quick look back at the past year, let’s move on to discuss our first release for 2021 – a new API.
The Secure Message Delivery API Takes Launch
At the beginning of March, we released the secure message delivery API, the first of a series of transactional APIs. This API is a bit different than the other APIs that we currently offer. To start, instead of being an entire suite of APIs, it’s instead the delivery component of our suite of secure message center APIs, which can be quickly integrated into your mobile app, portal, or workflow.
“We heard from developers that sometimes they have projects that need a very lightweight way to securely send a sensitive document or message – they don’t always need the entire ecosystem. And they would like the cost to be on a per-transaction basis, so they only pay for what they use. The secure message delivery API, as well as future transactional APIs, are meant to fill these needs and to give developers more options so they can choose the best API or suite of APIs for their project.”
Knowing that this API offers a more focused range of functions than the secure message center APIs, we’d expect that the use cases would be somewhat different. We asked Bob to provide us with an example of how a developer may use it:
“This API is meant for applications sending sensitive data, such as a financial services mobile app, an insurance member portal, or even services that provide your credit score. It allows developers to give the users of those applications the ability to share sensitive data displayed in their app or portal with an external source by the click of a button. Because of this, it greatly enhances the usefulness of that app and improves the user’s experience.
There are use cases for a simple, secure sharing API in many industries. Organizations such as banking, wealth management, healthcare, insurance, and even an automobile dealer or a school nurse would benefit from this API being used in one of their systems. If an organization ever needs sensitive data to flow from their organization to an end-user, then this API will benefit them.
Let’s highlight the automobile dealer to show how flexible the uses of this API really are. When you buy a car, you need to provide the dealership with some of your personal information including your driver’s license, proof of insurance, and financial information. In the time where most customers expect to be able to do most of their interactions with a business online, and especially now during the COVID-19 pandemic, having a secure, digital way to send this information is essential. So, this API provides that to the automobile dealer by supplying a secure method for customers to send their sensitive information from a mobile app or even a customer portal on the dealership’s website.”
What Else Is Landing in 2021?
If you read this blog closely, you probably caught the part about our roadmap for 2021. This year we have a lot of great new products and improvements coming to further boost your solution’s secure digital experience. Keep an eye on our website or subscribe to our newsletter to be the first to know about new product announcements, enhancements to our existing products, and more!
“In 2021 we’ll continue down the path of providing our customers and prospects a better and better experience both in terms of how they interact with us and our services, and in the services themselves. There’s an old quote from Socrates that goes something like this: ‘the secret of change is to focus all of your energy, not on fighting the old, but on building the new.’ For 2021 we are laser focused on increasing security while simultaneously improving customer experience.”